"Litnitwitzs" is a freelance UI/UX designer that offers personalized shopping experience based on user preferences and browsing behavior . My task to redesign the platfprm to improve the user journey from landing page on the site to completing a purchase . I focus on creating a dynamic homepage that adapts to user behavior and designing a stramlined checkout process that redices cart abandonment rates . The design incorporated beight, inciting colours and a minimalistic layout to keep users focused on products.